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Cape Town Book Fair

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Mega Memories photo books

Cape Town Book Fair

Have you ever had a title you needed a few hundred copies of, but could not justify the cost of a litho run?
Mega Digital’s print on demand (POD) option is the right choice.

Mega Digital is a specialist digital print house, servicing the needs of publishers, advertising agencies and graphic designers.
The technology we employ allows us to cost effectively produce short run printed matter as and when required, rather than printing for the warehouse.
Digital printing allows for personalisation, which is not possible with conventional litho printing.

 

At Mega, we believe that digital technology is the future of printing. No more plates, taped-together proofs on the wrong paper and long lead times.

In days gone by it wouldn’t have been possible for a self-publisher to cost effectively produce 50 or 100 copies of their book. I’ve heard of people bonding their houses to pay for a print run of thousands of copies so that they could get the unit cost down, in the hope that their book will sell when they’re done. Talk about “living on the edge”! I don’t think I’d be that brave...
But with digital it can be done. Print 100 copies and see how it goes. If it turns out to be a best seller, print 10 000 after that!


It’s not only self-publishers who use that logic – most of the work we do is for major publishing companies who want to reduce their stock sitting in the warehouse and the potential stock write-offs that go with that. Warehousing is expensive, and if you can order only the quantity you want when you want it, these costs can be reduced.


Digital is used for marketing copies in much the same way that a self-publisher would print an initial run. The market can be explored on a very conservative level until orders for much bigger quantities are confirmed.


Avoiding having to print long runs means that the publisher’s capital is not tied up in potentially useless stock. It means that this capital can be used to introduce other titles to the market which may produce income.


There is a demand for niche publications which can be produced in smaller numbers.
With digital, there is no need for a title to ever go “out of print” no matter how small the demand is.
At the moment Mega has the capacity to scan in the region of 400 black and white pages per minute at 600dpi. Colour pages can be scanned at 39 pages per minute.

 

Don’t let the lack of a digital file or film stop you from getting all those old titles back on the list!

The Benefits of Print on Demand

  • Books are printed as and when required, rather than printing for the warehouse.
    This improves the publisher’s cash flow.

  • No warehousing costs: less space is needed for POD books.

  • Less capital is spent on stock which means that more titles can be produced.

  • Emergency copies can be produced within hours.

  • Books can be printed for marketing material and used to test the market before committing to a long litho run.

  • Short runs can be produced cost effectively for low demand or niche titles.

  • Covers and content can be personalised.

  • Titles need never go out of print as they can be produced in small quantities.